Why an automated welcome email sequence is a smart first step

So let's start with a simple example: a welcome email sequence. Next, set up a sequence to send it out automatically - and let it do your marketing for you. Promotional offers and deals to get customers to repeat purchaseĪnd even better: you just need to design the original email once. For example:Ī welcome email to someone who's signed up for your upcoming offers and dealsĪ re-engagement email to someone who’s signed up but hasn't interacted much with your content So, in a nutshell: based on a specific action a visitor takes on your site, your automated sequence sends out an email or a series of them. All this without renouncing to your personal touch in any communication with your customers. In the long run, you create a better customer experience for them overall.īut the best part? An automated email workflow helps you scale your business as you grow - and gradually brings your manual effort down to zero. Improved brand communications with emails that go off right on schedule and target your customers with content that's relevant to them. (Like if they've abandoned their shopping cart or marked a product as a favorite.)

Personalized emails which target your audience based on how they've interacted with your site. That's where an automated email workflow does the work for you. With regular emails, you can share deals, upcoming sales, and product bundles, which attracts new and returning customers and keeps them coming back for more.īut at the same time, can you imagine manually writing a welcome email every time someone signs up for your site? We sure can't. This is why it just makes sense to add an email signup form to your site or store so you can build a list of subscribers. According to Campaign Monitor, it has an average ROI of 4300% and converts faster than search and social media. Maybe one of your 2023 goals is to jumpstart your sales - and when it comes to making a profit online, email still dominates this year. What’s the email marketing automation hype all about? So here's a guide to how you can set up yours and hit 'Send' in no time.

And with an automated email marketing workflow, you save more time and effort in the long run. Smart business owners know the impact of a well-timed email: it sends customers straight to your best deals and personalized offers.

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